Most logo problems are not taste problems. The logo is fine. It is that nobody can use it: the sign shop asks for a file you do not have, it turns to mush on a shirt, and it vanishes when a phone shrinks it into a circle. That is a production problem wearing a design problem's clothes.
Almost every business that calls us about branding has been handed a JPEG at some point and told it was their logo. It looks fine on a screen. Then somebody asks for it in a format that can go on a van and the whole thing falls apart.
A sign maker, a printer and an embroiderer all want a vector, which can be scaled to the side of a building without going fuzzy. A JPEG cannot. This is the single most common reason a business cannot put its own logo on its own truck.
A wide logo is unreadable in the circle a phone crops it into. A detailed one becomes a smudge stitched onto a polo shirt. One shape genuinely cannot do every job, which is why a logo is a set rather than an image.
Plenty of agencies will happily throw out a logo people already recognize, because a redesign is easier to charge for than a restoration. If your customers know your mark, that recognition took years and it is worth more than looking current.
Not a presentation about your brand values. The working parts, in the formats the people who make signs and shirts will ask you for.
The primary mark plus the horizontal, the stacked, the icon on its own and a single-color version. Those four exist because real life demands them: a website header, a truck door, a social profile picture and a one-color vinyl cut are four different problems.
The exact colors and the exact fonts, specified so anybody can apply them later without guessing. This is what stops your signage, your shirts and your website from being three slightly different shades of the same blue.
Vectors for the sign shop, the printer and the embroiderer, plus the ordinary web formats for everyday use. You get the source files. Hand them to anyone, forever, without coming back to us for permission or a copy.
If your logo is recognized, the job is to keep it and fix it: same shape, same idea, redrawn properly and finally given the files it never had. Same price. This is the version we recommend more often than people expect.
Starting over is easier than restoring. There is nothing to respect, no shape to work within, and nobody to disappoint. It is also usually the wrong answer for a business that has been somewhere a long time.
Seventy-five years of making chocolate by hand in the same town. The mark people knew was worth more than anything we could have drawn to replace it, so we redrew it instead: the classic look kept, the execution fixed, three generations of recognition left intact.
Twenty-five years of catering weddings and events around Pittsburgh. Same call, same reason. We restored the original rather than replacing it, because the name on it already meant something to everyone who had eaten their food.
This is the only thing we sell that is a project rather than an ongoing service. You pay once, you get the files, and you own them outright with nothing to renew.
New logo or a restoration of the one you have, same price either way.
Still not sure? Hand this page to an AI that has no stake in the answer, tell it about your business, and let it tell you whether you need a rebrand at all.
Opens in ChatGPT or Claude with the question already written. We do not see the conversation, and we do not get to edit the answer.
Probably not, and we will tell you if the answer is no. If people already recognize your logo, that recognition is worth real money and throwing it out to look modern is usually a bad trade.
Most of the time the right job is a restoration: same shape, same idea, redrawn properly and given the files it never had. We did exactly that for Sweetlane Chocolate Shop and for Tommy's Catering, and in both cases the customer would struggle to tell you what changed, which was the point.
Because one shape cannot fit everywhere it has to go. A wide logo disappears when a phone shrinks it into a tiny circle. A detailed one turns to mush embroidered on a shirt. A full-color one has to survive being cut out of one color of vinyl for a truck door.
So you get the horizontal, the stacked, the icon on its own and a single-color version, because those are the shapes real life demands and the reason people end up unable to use the logo they paid for.
Vector files, which is the part that matters and the part cheap logo services skip. A vector can be blown up to the side of a building with no loss, and it is what a sign shop, a printer or an embroiderer will ask you for.
If all you have is a JPEG somebody sent you, you do not really own a usable logo, you own a picture of one. You also get the ordinary web formats for everyday use.
No. This is the one thing we sell that is a project rather than a service. You pay $1,500 once, you get the files, and you own them.
There is nothing recurring, nothing to cancel, and no license to keep paying for. If you never speak to us again the logo keeps working.
Enough to get it right. We are not going to count them at you, because a logo you are not happy with is worthless to both of us and arguing over revision four is a miserable way to run a project.
What actually keeps this short is the conversation at the start. If we understand the business properly, the first round is usually close, and the rounds after it are adjustments rather than starting again.
No, this is sold on its own and plenty of people buy just this.
It is worth knowing that a logo is not what makes a business look credible on its own. If your logo is fine and your website is fifteen years old, the website is the thing costing you work. We would rather tell you that than take fifteen hundred dollars for the part that was not broken.
One conversation, no deck. Show us what you have, tell us where it needs to go, and we will tell you honestly whether the job is a restoration, a rebuild, or nothing at all. Plenty of the time it is nothing at all. Both of the restorations above were for businesses in the Pittsburgh area, where a name people already half-recognise is worth more than a new one. If the logo is part of a bigger reset, brand and build in one day covers both at once.