You were under a sink, or on a roof, or driving. The phone rang and you could not get to it. They did not leave a voicemail, because almost nobody does anymore. They called the next business on the list and that one picked up. You will never know that job existed.
Almost every business we talk to is convinced they need more leads. Then you look at what happens to the ones they already get, and the answer is usually that they sit. Not out of laziness. Because the person who has to answer them is the same person doing the actual work, and the actual work has to get done.
Voicemail is effectively dead. A missed call from a stranger is a stranger who is already dialling somebody else, and it costs you the whole job rather than delaying it. Worst of all it never shows up anywhere, so you cannot even count what it cost you.
Somebody filled in your quote form on Saturday night. You saw it Monday, meant to reply, and got to it Tuesday afternoon. By then they had three quotes and a start date. The lead was not bad. The gap was.
Every business has a list of people who already paid them once and never heard from them again. That is the cheapest work available to you anywhere, and for most businesses it is sitting in a phone, a notebook and an email account, doing nothing at all.
None of this asks you to change how you work. It sits underneath the business and handles the part that only fails because you are busy.
A call comes in, you cannot answer it, and within seconds they get a text from your business asking what they need. Now they are talking to you instead of dialling the next name. This is the one that pays for the whole thing, because it works at four in the afternoon when you are on a ladder and it works at nine at night when you are asleep.
Form, chat or text, the reply goes out the moment it lands rather than whenever you next open your phone. If they go quiet, the follow-up keeps going without you remembering to send it. The business that answers first usually gets the job, and answering first is a solvable problem.
We write and send a campaign to the people who already bought from you once. They know you, they already paid you, and most of them have simply not thought about you in a year. This is the part that can produce work in the first week, which is why it is usually the first thing switched on.
You are not checking a phone, an email account, Facebook messages and a pad by the till. You open one app and everything is there. Text them, email them, see the whole history with that person in one thread. You also get a business number from us, so your personal phone stops being the company switchboard.
One number, and the phone number is included in it. There is nothing else to buy and no per-message billing to be surprised by later.
Built for you, not handed to you. The setup covers the build, and it is waived if you stay six months.
$500 setup up front, then $197 a month.
Month to month from day one. Leave whenever you want and owe nothing further.
No setup fee at all. You stay six months.
Six months because the build is almost all of the one-time work, and that is how it gets paid for.
The parts that stop the bleeding go first. The parts that need your input come after, so nothing waits on you before it has to.
What you do, how people reach you now, and what happens to an enquiry today. This is the hour that decides what every automatic message says, and it is the only meeting in the whole thing.
Your business number is provisioned and the missed-call text is running. This is the fast part and it happens first, because every day it is not running is calls you are still losing.
Every automatic message is written for your approval before a customer ever sees it. If a line does not sound like you, we change it. Nothing goes out in a voice you did not sign off on.
You send us the customer list in whatever state it is in, including a messy spreadsheet or a phone full of contacts. We clean it, write the campaign, send it, and the replies land in the same inbox as everything else.
Still not sure? Hand this page to an AI that has no stake in the answer, tell it about your business, and let it tell you whether this would actually change anything for you.
Opens in ChatGPT or Claude with the question already written. We do not see the conversation, and we do not get to edit the answer.
No. This is built to sit on top of whatever you already have. If your website is somebody else's, that is fine, we work with it.
The follow-up problem and the website problem are separate problems, and plenty of businesses have a perfectly good site quietly leaking leads out the back because nothing happens after somebody fills the form.
No. We give you a business number and it works alongside the one you already have, so the number on your truck and your business cards keeps ringing exactly as it does now.
The new number is what makes the automatic text back and the call tracking possible. Nobody has to learn a new number and you do not have to reprint anything.
It is a message to the customers you already have. Most businesses are sitting on a list of people who paid them once and never heard from them again, and that list is the cheapest work available to you, because those people already know you and already trusted you with money.
We write it, we send it, and the replies come into the same inbox as everything else. It is usually the first thing we turn on, because it is the only part that can produce work in the first week.
That depends entirely on who writes it, which is the honest answer. A missed-call text that says your call is important to us reads like a machine and everybody knows it.
One that says sorry we missed you, we are on a job, tell us what you need and we will call back within the hour reads like a person, because it is what a person would actually say. We write these in your voice and you approve every one before it goes anywhere.
You tell us and you stop. If you took the waived setup and leave before the six months, you pay the $500 that was waived, which is the fee for the build that already happened. That is printed here before you sign rather than found later.
If you paid the setup up front you are month to month from day one and you owe nothing further.
Days, not weeks. The number, the missed-call text back and the inbox are the fast part and go live first, because those stop the bleeding.
The reactivation campaign takes a little longer because it needs your customer list and it needs the message written properly, and that is not something worth rushing. You will be answering calls automatically before the campaign is written.
It is different because the work is done for you rather than handed to you. Most CRMs a small business buys are empty rooms: real software, genuinely capable, and nobody ever had a spare afternoon to set them up.
So the automations never get built, the pipeline never gets used, and it becomes another subscription nobody cancels. We build the thing, then it runs. Your job afterwards is answering people who reply.
One conversation, no deck. How people reach you, what happens to an enquiry right now, and how big the list of old customers is. We come back with what we would automate first and what it would be worth, including when the honest answer is that you are already covered. The businesses we set this up for are mostly trades and home services in the Pittsburgh area, where one missed call is a job that went to whoever answered. If you have no CRM at all yet, Lightspeed sets the CRM up as part of the build.